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Case Study
Nova Financial
An identity and packaging system for an independent roaster ready to leave the shelf looking sharper than anyone else.
Services :
Identity, Packaging
Year :
2025
Timeline :
5 weeks
The Challenge
Meridian roasted better coffee than half the names crowding the aisle — and still looked like every other kraft pouch with a mountain logo. Specialty buyers never found them. Retail buyers never remembered them. The product deserved a face.
The Solution
The brand was rebuilt around craft without costume. A restrained wordmark, a tactile paper system, and packaging that shows the origin — not a stock photo. Each roast got its own color cue, so the shelf reads as a set, not a scramble.
Built to scale across SKUs.
A complete packaging system covered bags, cups, shipping sleeves, and retail displays — so every new roast lands looking like Meridian without a redesign.
Behind the Work
Handoff
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